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Category Archive: Leads

Patrik Connole Feb 25 2021

Call tracking is a powerful tool for marketers and business owners alike. If you want to get the most out of understanding how your marketing is doing, investing in call tracking is a must!

Kristin Garcia Feb 22 2021

Not sure what Conversion Rate Optimization is, or how it can help your business? We can help! Keep reading to get actionable steps for increasing leads on your site through website changes.

Cheryl Montgomery Aug 27 2019

What can be done about form spam in WordPress? The answer is both simple but frustrating: not as much as we’d like. Still, there are some pretty rock-solid methods we can use to limit spam. Read on to learn more about what you should and shouldn’t do.

Josh Scheer Jan 14 2019

So, you’re thinking about getting into paid search? PPC, Google Ads, AdWords, search ads, intent-based marketing, whatever you want to call it. There are a lot of names for it; and then there are all the other acronyms that come along with a paid search investment: CTR, CPL, CPC, Search IS. It can be intimidating,…

Justin Trombetti Nov 01 2017

There’s a cold, hard truth that I want to get out of the way immediately: you aren’t converting enough leads. Usually when I say this, I get a response like: “Our enrollment rates are fine compared to the rest of the industry, though!” “Our admissions team is simply the best, they’re doing everything right!” “Month…

Justin Trombetti Oct 19 2017

Some marketers around the world woke up this morning to a big surprise: many of their AdWords campaigns came grinding to a halt. It’s no secret that Google has been promoting the use of secure sites (or sites that have SSL certificates) as a standard practice for years, but it seems as though they’re finally…