Category Archive: Internet marketing

So, you’re thinking about getting into paid search? PPC, Google Ads, AdWords, search ads, intent-based marketing, whatever you want to call it. There are a lot of names for it; and then there are all the other acronyms that come along with a paid search investment: CTR, CPL, CPC, Search IS. It can be intimidating,…

Wow! 2018 was a really big year for the internet in general. A lot of pretty big things happened, changing both how we help our clients and how our clients help their customers. One thing we learned from this year, though, is that Oozle Media can handle anything. Here’s a little recap of some of…

Are you about to invest in a new website? Good for you! A bad website can be the root of a variety of marketing problems like low conversions and poor branding. Your website is your salesperson who works around the clock, all year ‘round to help people find your business and become paying customers. (Which…

The short answer is yes. The longer answer that’s actually valuable to your company is contained in this: a blog post. This blog post is itself an example of why your company should be blogging. This post is all about providing answers and information that helps people; in this case, small business owners. In a…

Lurking in the darkest corners of the internet, wearing black hats and shades – they’re confident, convincing, and you won’t realize how incompetent they are until they’ve got your money. Go ahead and fire them. They were playing the short game, anyway. So in honor of Halloween, here’s a list of the internet marketers of…

Creating beautiful design is about more than inspiration or a great idea, it’s about understanding the fundamentals of the subject. Although it’s possible to spend years studying the nuances of design and the many varying takes on how to be successful at it, there are a handful of basic elements that every designer should know…