Category Archive: Internet marketing

If you’re a small business owner with a website, you may have heard the terms “web accessibility” or “ADA compliance” recently. Maybe you’re concerned about how the ADA laws affect you or whether or not your website is accessible. In this article, we’ll try to answer a few questions about what this law means, how…

The fact that data is being collected on you each time you do anything online can be a little jarring to hear on the surface but is it really? Every platform you enter – Facebook, Google, Snapchat, Twitter, etc., is doing it, so let’s lay out the necessity for it.

So, you’re thinking about getting into paid search? PPC, Google Ads, AdWords, search ads, intent-based marketing, whatever you want to call it. There are a lot of names for it; and then there are all the other acronyms that come along with a paid search investment: CTR, CPL, CPC, Search IS. It can be intimidating,…

Wow! 2018 was a really big year for the internet in general. A lot of pretty big things happened, changing both how we help our clients and how our clients help their customers. One thing we learned from this year, though, is that Oozle Media can handle anything. Here’s a little recap of some of…

Are you about to invest in a new website? Good for you! A bad website can be the root of a variety of marketing problems like low conversions and poor branding. Your website is your salesperson who works around the clock, all year ‘round to help people find your business and become paying customers. (Which…

The short answer is yes. The longer answer that’s actually valuable to your company is contained in this: a blog post. This blog post is itself an example of why your company should be blogging. This post is all about providing answers and information that helps people; in this case, small business owners. In a…