Whether you have one practice or 10, you need a marketing company who can consistently represent your brand and goals online. Marketing for dental practices should be done by an agency who understands the landscape when it comes to finding new patients. That’s where Oozle Media steps in. Dental marketing is one of our chosen specialties and has been for a long time.
There are plenty of agencies that will market your dental practices, but Oozle Media stands out. We’ve got years of experience working with dentists, and we can prove that we get results. Don’t take our word for it. Take his.
Our nine plus years of working with dentists have taught us a lot. What we’ve learned is that each practice has its own story. Each targets a different demographic. Every practice deserves specialized attention focused on what makes each unique and on their goals. We use a holistic approach. That means that we have all the experts in house who can conduct a marketing strategy for the long term. We do this in a variety of ways.
Your website is the office manager/salesperson that never leaves the job. It is constantly educating people on your practice and allowing people to get in touch with you to book their next appointment. You want your website to be easy to use, easy to rank on Google, and easy to edit when you need to make a change.
At Oozle Media we take pride in the fact that we design and build WordPress sites that do all three. Our websites are easy to navigate, which makes them easy to convert on. They are built with clean code and are optimized for search engines. To top it all off, they are easy for you to edit later on. That means the next time you add a new service to your practice, you could do it yourself.
Patients use Google to lookup the highest rated dental offices wherever they are. That means your site has to come up on top when they’re looking to book their next appointment. Keywords, content that converts, and well-executed technical SEO are all some of the things that makeup a great SEO strategy.
Here at Oozle Media we take our time to do the research behind SEO that makes it a great long-term marketing strategy. Your practice isn’t the same as the one in the building next door, which is why each campaign is tailored to the practice.
Word of mouth used to be the most common way that patients found dental practices. While it’s still a great way to book new appointments, it’s no longer the only way to do it. In fact, reviews and online recommendations are some of the most popular ways people decide which dentist is right for them. Your reviews and online reputation have to be sparkling.
That’s where Oozle Media steps in. We have been mentoring and training individuals on how to handle reviews and feedback online for years. We understand that your reputation is everything to you, and in most cases it’s literally your name on the line. Reputation management is key to a thriving practice.
Different generations use the internet in different ways. If you want to connect with Millennials and younger, you’ll want to be active on the latest social media platforms. Facebook, Yelp, and even Google are some places that the upcoming generations are using to gauge whether or not they trust a business.
In order for you to stay relevant and connect with your patients, and future patients, you have to be at the top of your social media game. At Oozle Media we know how to build a social media strategy that supports all of your other marketing efforts and keeps you in the tech loop!
Paid ads are the fastest way to attract new business. Google and Bing both offer paid advertising options on their search platforms. PPC allows you to narrow your audience to people who are searching for dentists within your area and set a budget to spend every month. It’s truly customizable for your practice.
We’ve been doing PPC for a long time. Google was so impressed with our dedication to our craft, the amount of spend we handle each month, and our continued education in the space that they made us a Google Premier Partner. Because we are among the top agencies we get access to things other agencies don’t. These include personalized advice from our Google team on our PPC accounts, product beta opportunities, and invites to Google conferences that other agencies will never even know happened.
Want to learn more about what we can do for your practice? Get a free analysis of your website and SEO!