Latest Blog Posts

From Search to Seat: Turn Local Visibility Into Student Opportunity Getting found is only part of the journey. What happens after a prospective student reaches out matters too. Watch this webinar replay to learn how beauty schools can strengthen their local Google presence, improve key areas of their Google Business Profile, and better understand how…

Your Beauty School Marketing Roadmap Starts Here Marketing should do more than generate leads. It should help drive real enrollments. Watch this webinar replay to learn how your beauty school can map the student journey, align marketing efforts with enrollment goals, and plan smarter for the year ahead. Watch the recording below.  

  Presented By: Patrik Connole, Director of Organic Marketing and David Steiner, Director of Paid Advertising Oozle Media Video not loading? Click here to watch. Patrik Connole: The good news about this update is that it’s actually pretty applicable across all of our marketing clients. We know we work a lot with post-secondary education and…

In an era where the beauty and wellness industry is booming, beauty schools play a crucial role in nurturing talent and providing students with the skills they need for success. However, the process of tracking student outcomes—an essential requirement for accreditation with bodies such as NACCAS, ACCSC, COE, and others—has historically proven to be a…

Every beauty school has their eyes on their competition. I’ve seen some schools set the standard in a great way when it comes to marketing and social media, and I’ve also seen some schools where it’s the blind leading the blind. You don’t know what you don’t know sometimes. Hopefully this article helps schools be…

Want to take full advantage of TikTok’s advertising functionality? Learn more about Spark Ads in our step by step guide!