Category Archive: Google

So, you’re thinking about getting into paid search? PPC, Google Ads, AdWords, search ads, intent-based marketing, whatever you want to call it. There are a lot of names for it; and then there are all the other acronyms that come along with a paid search investment: CTR, CPL, CPC, Search IS. It can be intimidating,…

Wow! 2018 was a really big year for the internet in general. A lot of pretty big things happened, changing both how we help our clients and how our clients help their customers. One thing we learned from this year, though, is that Oozle Media can handle anything. Here’s a little recap of some of…

You may have been hearing about recent changes to Google’s Chrome browser and how it displays secure, or SSL-encrypted, web pages. It can be a pretty intimidating subject if you’re not familiar with website security. Maybe you don’t even know for sure what an SSL certificate is. We want to help get you through these…

You’re probably asking yourself, “Who uses Google+?” or even, “What’s Google+?” Beauty schools that are using this social network are benefiting from it in a HUGE way! By doing these three things, schools are seeing lifts in overall website conversion rates, as well as lifts in overall website leads, and this is happening without even changing anything on your website! Crazy, right?!

Like any other year, 2016 has seen some social media and search trends that we may not have expected. From the deaths of well-known and liked celebrities such as David Bowie, Carrie Fisher, and Prince to the riveting chaos surrounding olympian Ryan Lochte, 2016 has kept us on our toes here at Oozle Media. As…

Facebook and Google are at it again. The 2 giants once again find themselves racing to solve a problem from 2 different angles (and with 2 slightly different, slightly selfish motivations). This time it’s the way we consume content, specifically on mobile devices. Today we’re going to talk about Google’s Accelerated Mobile Pages (AMP)  and…