Beauty School Marketing

If you’re a beauty school owner, you need a marketing agency that knows how to get your school more students. Some agencies only do part of the job or waste your money to figure out your market but not us. We know the beauty school industry and we do it all!

Why Choose Oozle Media for Your School’s Marketing?

We have the expertise in the beauty school industry that other agencies don’t have. We’ve been in this field for over eight years, and we’ve worked with over a hundred beauty schools all over the country. What does this mean for you? This means we already have the data we need to target the people who are most likely to become a student of your school.

We know what works (and even what doesn’t) to get your school more students. Some of the biggest schools across the nation who have worked with us have seen their cost-per-lead in PPC ads cut in half. In 2016, Avalon School of Cosmetology saw a 94% increase in leads year-over-year, a 52% increase in SEO traffic, and a 3,000% increase in social leads.

Want to see more? Check out our past work with Bellus Beauty Academy:

Case Study

Bellus Academy

This case study talks about how this school is having its best year ever in 2016 for leads and enrollments!

See the Whole Story

How Do We Do It?

We pair our industry experience with individualized strategy. Each beauty school is different, which is why we take the time to get to know your school. We take the time to analyze your current marketing strategies and create a plan made specifically for you.

We Put All the Pieces Together

If your strategy isn’t integrated, it isn’t as effective as it could be. All the pieces in your marketing strategy should be interconnected. To make this easier for you, we offer a variety of products that work seamlessly to create the big picture.

Website Design and Development

A good website should be the face of your business, working 24/7 to get your school more students. With our website design and development services, you can get a website that integrates with your marketing strategy, is easy to edit, and looks great!

Conversion Rate Optimization (CRO)

Unsure of what’s keeping potential students from contacting you? It might be because of a bad user experience. As part of CRO, we tailor the website to your customers’ needs, making them more likely to book a tour and become a student.

Search Engine Optimization (SEO)

Get your school found on Google! Proper SEO helps your school be found by potential students and builds your school’s reputation.

Social Media Management

We can engage with your audience through the right social media channels, whether it’s Facebook, Instagram, Twitter, or something else. Social media is a pay-to-play platform, which is why we use highly-targeted social media ads on a variety of platforms to get in front of the right audience.

Pay-Per-Click (PPC)

As a Google Premier Partner, we’ve learned how to work with our clients as a partnership to increase ad performance. Schools who work with us often find their cost-per-lead cut in half.

Call Tracking

Ever wondered which of your marketing strategies are performing the best? Find out with call tracking. See how many calls each of your ads are producing, find out how many of those calls ended with a tour booked, and listen to those calls to see how your staff is doing at booking tours.

We Understand the Beauty School Industry

If you’re a beauty school owner, you need a marketing agency that knows how to work with you every step of the way. That’s why we understand and know how to work with NACCAS regulations. As NACCAS rules are changing, we do our best to stay up to date, too. Your market is our market!

When you work with Oozle Media, you don’t have to worry about switching lead software, as we have experience integrating with third-party lead software like MyCampusLogin and Velocify.

We’re Advocates for the Industry

We don’t just talk about beauty school marketing. We’re a big part of the process, and we actively lobby for the best interests of beauty schools. Our CEO, Chris Linford is a board member of the AACS and teaches school owners what they should be doing to better market their schools and students.

Want to Learn More?

Are you looking to boost your beauty school’s marketing strategies? Give Oozle Media a call for a free consultation! We can analyze your current marketing strategies to give you an idea of the next steps you should take to get your school more students.

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Social Media Marketing Training

Social media is one of the hottest places for beauty school students and pros to show off their work. Every beauty school student should know how to use it to build their book of business, even while they’re still in school! Our team travels all throughout the country to train the staff and students of beauty schools on how to use social media to promote themselves and their schools.

A Better Way

Because we realize that paying for experts to travel and teach social media marketing to students and staff isn’t something schools can invest in for every start date, we created Beauty as a Business.

Beauty As a Business

BAAB is a unique curriculum for beauty schools and their students. Students can learn how to utilize social media to show off their work, grow their book of business, and make real connections with real guests. Here’s a sneak peek of what BAAB covers:

  • How to get more reviews online
  • Instagram best practices
  • Facebook best practices
  • Video best practices
  • How to take picture perfect pics
  • How to run promotions/contests/giveaways on social

Get BAAB for your school!

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