Category Archive: Conversion Rate Optimization

So, you’re thinking about getting into paid search? PPC, Google Ads, AdWords, search ads, intent-based marketing, whatever you want to call it. There are a lot of names for it; and then there are all the other acronyms that come along with a paid search investment: CTR, CPL, CPC, Search IS. It can be intimidating,…

Are you about to invest in a new website? Good for you! A bad website can be the root of a variety of marketing problems like low conversions and poor branding. Your website is your salesperson who works around the clock, all year ‘round to help people find your business and become paying customers. (Which…

All the traffic in the world isn’t going to mean very much if your website isn’t structured in a way that will convert your audience. Are you doing these 6 things to increase conversions on your site?