Category Archive: Leads

Josh Scheer Jan 14 2019

So, you’re thinking about getting into paid search? PPC, Google Ads, AdWords, search ads, intent-based marketing, whatever you want to call it. There are a lot of names for it; and then there are all the other acronyms that come along with a paid search investment: CTR, CPL, CPC, Search IS. It can be intimidating,…

Justin Trombetti Nov 01 2017

There’s a cold, hard truth that I want to get out of the way immediately: you aren’t converting enough leads. Usually when I say this, I get a response like: “Our enrollment rates are fine compared to the rest of the industry, though!” “Our admissions team is simply the best, they’re doing everything right!” “Month…

Justin Trombetti Oct 19 2017

Some marketers around the world woke up this morning to a big surprise: many of their AdWords campaigns came grinding to a halt. It’s no secret that Google has been promoting the use of secure sites (or sites that have SSL certificates) as a standard practice for years, but it seems as though they’re finally…

Bret Parkinson Apr 06 2017

We examine the differences between cost per lead and gross margin contribution and how each contributes to your bottom line.

Alex Nordhausen Nov 09 2016

Here at Oozle Media we know optimizing your website can seem like a daunting task, especially when it comes to search engine rankings. Fear not, however, we are here to help. Oozle Media’s web development and SEO teams specialize in schema implementation.

Derik Parkinson Sep 15 2016

The world of social marketing is a pay to play game. Here’s how to stop wasting money.