Dentist Website – How to Optimize in Google and Other Search Engines

March 3rd, 2010

Many dentists are unaware and even mislead of what it takes to optimize their website in Google and other search engines to increase their clientele. Dentists who rank for local keywords and keyword phrases are more likely to grow their practice than dentists who rely on referrals and traditional forms of advertising.

Why a Dentist Website is Not and Can Not be Optimized

First, dentists need to come to the realization that if their website is not coded correctly, or built search engine friendly, it will most likely never rank in the major search engines, because a very important part of showing up in any of the search engine results pages (SERPs) is how the website is coded. A good way to tell is to right click on any page within the site and choose “view page source.” After this is done, you will see how the site is coded. This will look like another language that is hard to read, and that is what it is – another language! If the following are seen quite often, then the site is built in tables and will most likely never be optimized:

</td>

</tr>

</table>

This is just one of the most basic things to look for. Most sites with this coding probably do not have a link building and keyword strategy. These sites will also most likely not have enough content that is written for both the reader and the bots. There are many factors in getting a dentist website ranked in Google and other search engines and that is why dentists or dentist’s marketing managers need to contact a professional search engine optimization (SEO) company. These SEO companies know Google’s algorithms and what it takes to code and rank a dentist website.

How to Optimize a Dentist Website

Contact a professional! Just like individuals should go see a dentist for dental problems, dentists should go see or speak with an SEO, web development company for website optimization problems; however, be careful of who you choose. When shopping around for good SEO companies, do not just determine the winner based off price – you get what you pay for. Here are some other good tips in choosing a proper SEO, web development firm:

  • Make sure the SEO company tracks conversions (phone calls, form submissions, live chats, etc.), not just rankings
  • Ask for evidence of SEO success for other companies
  • Try to determine the reputation and experience of the SEO firm in consideration
  • Avoid hiring a freelance SEO “expert”
  • A variety of industry experience is a good thing
  • Look for a custom SEO proposal, because not every industry is the same
  • Ask if regular reporting is part of their program
  • Ask if the SEO is out-sourced or in-house (in-house is best)

Building a dentist website search engine friendly and optimizing it correctly for the right keywords can dramatically increase search traffic and business for the owner of it. Let the SEO companies do what they do best and let the dentists do what they do best.

http://www.oozlemedia.com/search-engine-optimization.php

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New PPC Tool being tested from Google: Lead Capture Forms with Contact Form Extensions

January 6th, 2010

Oozle Media is very excited about Google AdWords new PPC beta tool; Contact Form Extensions. Searchers will be able to fill out a contact form directly from an expanded PPC advertisement.  

These unique PPC ads will only show up in the first position of the Sponsored Link section. It appears that Google will send the form information in an email with a “Lead ID” and a Google provided phone number to users who filled out the form. They would then enter the Lead ID and Google would redirect the call to the customer’s phone number. A max CPC would be paid for each form submitted.

The following link shows what the ads will look like:

http://www.flickr.com/photos/rustybrick/4251173766/sizes/o/

Oozle Media is a Google Adwords Qualified Company and takes full advantage of every PPC strategy available for our clients to generate strong ROI’s. To learn more about Oozle Media’s advanced PPC strategies, please visit our website http://www.oozlemedia.com

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Phone Call Tracking – Can Small to Medium Sized Businesses Afford It?

December 29th, 2009

Local small to medium sized businesses can’t afford not to do it! In a tough economy, paying a little extra for call tracking is a must to save money and make more of it.

How Does Phone Call Tracking Help Businesses Save and Make More Money?

A rule of thumb for marketing is: if you can’t measure it, don’t do it. Call tracking allows business owners to calculate a return-on-investment (ROI) for EVERY form of advertising they are paying for – even the internet! This is done by ordering toll-free or local unique tracking phone numbers and placing them in any traditional print advertising and by placing a dynamically changing number on their website. Every time any ad or form of internet marketing delivers a phone call, the call is recorded, traced back and can be seen in real-time detailed reports showing call volume. This allows business owners to know exactly how much money was delivered by each ad and form of internet marketing specifically. With this information, a true ROI can be captured. After ROIs are calculated, smart business owners then allocate marketing dollars into the best forms of advertising.

Aside from allocating money to what is actually driving relevant leads and canceling poor performing advertising, business owners need to do everything they can to close each lead that was paid for. This is called call-back-closing (CBC). If money has been spent to make the phone ring, then why not do everything to close that call? With call tracking/recording, business owners can call price shoppers back to see how their experience has been and then get another shot to close. Most callers will not object to having you call them back if you ask during the initial call, in fact, they will most likely appreciate the call back, because it shows these customers that businesses actually care about finding them what they need. In most cases, close ratios go up dramatically when customers are called back.

There are so many other benefits phone call tracking provides and this article lists only two of them, which are:

  • calculating a true ROI
  • CBC

Phone call tracking is not just a great tool for businesses, it’s a necessary and yet affordable tool to survive unprofitable advertising, find great advertising and save leads. Call tracking takes the guessing out of marketing. Are you tracking your advertising?

By www.OozleMedia.com

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Blogging Can Make a Big Difference For Small Business Websites

December 1st, 2009

Clients are often surprised when we tell them that having a blog on their website will make a big difference with SEO.  There is an excellent article on search engine guide called
How a Little Blogging Can Make a Big Difference for the Small Business.    Blogs for small business offer various benefits including:

  • Blogs bring traffic
  • Blogs promote your knowledge
  • Blogs help people
  • Blogs create customer and brand loyalty
  • Blogs increase sales

My favorite stat about blogs is that websites with blogs receive 55% more traffic and receive 79% more inbound links than websites without blogs. Shouldn’t your website have a blog?

David Naylor
SEO Director

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Discounted or Wholesale Google Clicks – True or False?

November 19th, 2009

Business owners are approached daily by advertisers trying to sell them pay per click (PPC) services, and these salespeople will say anything to get the sale – even blatant lies! Another rude thing about some of these callers is that they found some of these business owners by clicking on their sponsored ad; therefore, costing business owners money. Frustrating right?

Most business owners are now skeptical of these types of sales calls and that is why the calls are getting shadier. The following is one of the most blatant lies used to get a PPC contract signed:

“We can get you discounted clicks.”

It is a fact that no one company is able to offer discounted or wholesale clicks. Let it be repeated, no company can offer discounted clicks, because Google does not, and will not discount clicks for anyone! If you would like to know for yourselves, contact Google directly; they will tell you that nobody has this privilege. Check this link out from a forum discussing the same issue of discounted or wholesale clicks.

It is pretty obvious why advertisers and search engine marketing (SEM) companies are saying this – to get the sell. Salespeople know they will get paid if a contract is signed, and that is all they care about. Once money has been made by these advertisers, they move on to find their next victim.

When business owners are lured into a contract thinking they will beat their competition because of discounted clicks, they are stuck and usually have a bad experience. This bad experience gives these business owners a bad taste in their mouth about internet marketing, so when an honest SEM company approaches them, no relationship is made and no money is captured from the internet by both parties.

There are good, honest SEM companies out there who care about long-term relationships and will not offer discounted clicks, but will offer relevant clicks, and the option to calculate a true return on investment (ROI) from a PPC campaign. Most SEM companies know that PPC provides some of the best return apart from all other forms of advertising. If you or someone you know would like to give the internet a second try, or test it out for the first time, contact Oozle Media.  Oozle Media specializes in SEM, search engine optimization, call tracking/recording, web development and will never offer discounted clicks, because they do not exist!

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Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies?

October 12th, 2009

Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies?

It depends on who is doing the PPC and how it is tracked.

If paid search is meant to drive conversions (phone calls, online form fill outs and online chats) and business owners do not have the ability to track if clicks turn into actual leads, then PPC should not be performed.  If service based business owners cannot measure their paid search advertising, they should not gamble their marketing dollars in hopes for a positive return-on-investment (ROI).  A general rule of thumb for advertising should be that if you cannot measure it, do not do it.

If you are a business owner or a PPC manager, then you might be asking yourself the following three questions:

  1. How can PPC be traced to conversions?
  2. Who can track PPC to conversions?
  3. How can an ROI be calculated for paid search?

How Can PPC be Traced to Conversions?
Dynamic-number-insertion (DNI) is how clicks can be traced into conversions.  Using JavaScript allows tracking phone numbers to be changed on a website so that each visitor has a unique local or toll free number displayed on the site.  If there were ten visitors on a site that is tracking paid search using DNI, then each visitor will have a different number displayed on the site.  This is done so that each click can be traced to the search engine or referral site, and more importantly, that the exact keyword or keyword phrase can be known.  Knowing which keywords or keyword phrases convert is crucial for PPC managers.  If PPC companies do not know what keywords drive leads for service based businesses, then these companies should be fired.  Business owners need to hold themselves (if they are doing PPC in-house) or PPC “expert” companies doing their paid search accountable by asking or figuring out how to trace clicks to conversions!

Who Can Track PPC to Conversions?
Smart PPC management companies with the right tools can trace clicks to conversions.  These companies also give business owners access to the analytics to know how many clicks turned into conversions, what keywords are driving the leads, and how much was spent in clicks.  This knowledge is necessary for business owners to have if they want to calculate an ROI for paid search.  Oozle Media offers its clients a way to track their PPC and every other form of advertising (phone books, mailers, etc.) down to the penny for a true ROI.

How is an ROI Calculated for Paid Search?
A true ROI can be calculated from paid search only if the phone calls generated are recorded.  Chats and online form fill outs give the customers’ name, and these names can be traced to invoices; thus, dollar amounts.  If the calls are recorded, business owners can listen in and get a name which leads to accounts receivables.  There are countless other crucial reasons to having each phone call recorded.  See call recording case studies on why business owners should be listening to every inbound and outbound call.

Pay-per-click does work for the service based industry looking for leads online; however, PPC should only be done if clicks can be tracked using the right tools.  There is a large shift of money going from traditional print advertising (phonebooks) to online advertising (typically through search engines).  In most cases, a better ROI is achieved through online efforts over traditional methods.  If you are a business owner, or PPC manager, please, please pay for DNI services so you can have a true ROI for your paid search.

Written by: Chris Linford, Director of Pay-Per-Click, Oozle Media

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Do Small Businesses Need A Website?

October 8th, 2009

One of the biggest advantages Oozle Media has is that we track results with phone call tracking and Google Analytics.   This allows us to track results for online sources and use call tracking to measure the effectiveness of all their off-line campaigns such as phone book, billboard, newspapers, and magazine.  The majority of our clients receive the best return on investment for online campaigns than any of their off-line campaigns.

Our clients can clearly see that Google provides them the greatest results and obviously provides their greatest return on their investment.  Most of our small business clients receive the majority of their phone calls and leads from their website.  Their website represents their companies brand and provides reduced customer service cost by providing customers easy access to contact information.

Google For Nothing And Your Clicks Are Free
Just because a small business has a website, it doesn’t guarantee success.  A website is not an atm machine that you set up and hot leads pour out.  The keys to success for small businesses is to provide a website that is professional designed with user-friendly navigation and content.  Websites with blogs receive 55% more traffic and receive 97% more inbound links than sites without blogs.  The clients that are the most successful have an ongoing SEO program and use pay-per-click advertising.

Ongoing Local SEO
Google uses over 200 factors to rank a site for particular keywords.  They are constantly changing their algorithms and small businesses don’t have time to read a dozen SEO blogs to keep up with the changes.   Ongoing SEO program consist of onpage optimization, onsite optimization, and off-page optimization.  It also includes content development, videos, photos, social media, and ongoing link building.  An ongoing SEO program can provide excellent return on investment and provide a constant flow of traffic, calls, and leads.

Pay-Per-Click For Small Businesses
If you spent a dollar and made 3 or 4 dollars would you spend a dollar?  This is what PPC offers and most of our clients are receiving excellent ROI (return on investment) and is one of the leading traffic providers.  PPC campaigns can be targeted to state, county, and cities for small businesses to target the keywords your clients are using.

The obvious answer is that small businesses need a website to survive in this competitive market place.  Oozle Media can show hundreds of examples from various industries how small businesses have been able to stop wasting money on campaigns that don’t provide a return and started investing in profitable online campaigns.

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