Every beauty school has their eyes on their competition. I’ve seen some schools set the standard in a great way when it comes to marketing and social media, and I’ve also seen some schools where it’s the blind leading the blind. You don’t know what you don’t know sometimes. Hopefully this article helps schools be…

Beautiful sites are, well, beautiful. They don’t convert, though. Ugly sites bring in the best results. Jump into our blog and learn four of our top tips for a site that converts better!

What You Need to Know & What You Should Do Mark Zuckerberg, on his personal Facebook (FB) page, posted late last night a potential bombshell for businesses, brands, and publishers. This post talked about what users will, and will no longer be seeing when they view their news feed after logging in. You can read…

You’re probably asking yourself, “Who uses Google+?” or even, “What’s Google+?” Beauty schools that are using this social network are benefiting from it in a HUGE way! By doing these three things, schools are seeing lifts in overall website conversion rates, as well as lifts in overall website leads, and this is happening without even changing anything on your website! Crazy, right?!

Social media has been a game changer for beauty professionals trying to grow their book of business! Having said that, there is a lot of social noise out there, and if you can learn the difference between a GOOD social media strategy, and a GREAT one, you will stand out, and most certainly gain more clients!

Is Facebook dead for young Millennials? Not even close. You may think this group is off this social network, which is now more popular with mom, and grandma than ever; however, you may want to think again. Facebook has become what email is – everyone’s got it, and it’s just one of those things – even among that target group of youngsters you’re trying to always get in front of! How so, you may ask? Well, here at Oozle Media, we always let the data tell us what’s effective, or not at attracting leads for beauty schools, and the data says clearly that Facebook delivers leads that turn into enrollments – sometimes at a 20% lead to enrollment ratio!

Here’s how one beauty school captured 22 enrollments in 10 short months from Facebook alone.