Category Archive: PPC

After being on both sides of the fence I now know how beneficial having an intern and being an intern can be. From my experiences, internships are a win-win situation and here’s why, in two parts, students and businesses. Part 1 – For Students In my last year and a half of college I tried…

Why PPC Matters Pay per click is a form of targeted online advertising that allows advertisements for your business to show up on search engines such as Google and Yahoo. When used correctly, it is one of the most valuable tools for those wishing to establish an online presence for their business. Some of the…

What is a squeeze page? A squeeze page is a landing page on a business’s website that is designed to drive leads on an impulse from a potential customer. Squeeze pages are called “squeeze” pages because they squeeze the user into a funnel to completing a lead, and do not allow the user to stray…

Paid search, or pay-per-click (PPC), can be a tricky way to generate leads. You need well done landing pages, relevant keyword bids, and effective ads. If you’re not using this service though, you are missing out on huge amounts of new traffic. In a month, we helped bump our client Beeline Pest Control’s traffic a…

The purpose of a landing page is to generate leads from the traffic brought in by your search and paid search campaigns, and a well thought out landing page can double your monthly conversions.  How do you build one? Just follow these 6 simple steps: 1. Provide a valuable offer that will entice visitors to…

Oozle Media is very excited about Google AdWords new PPC beta tool; Contact Form Extensions. Searchers will be able to fill out a contact form directly from an expanded PPC advertisement. These unique PPC ads will only show up in the first position of the Sponsored Link section. It appears that Google will send the…