Category Archive: PPC

Business owners are approached daily by advertisers trying to sell them pay per click (PPC) services, and these salespeople will say anything to get the sale – even blatant lies! Another rude thing about some of these callers is that they found some of these business owners by clicking on their sponsored ad; therefore, costing…

Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies? It depends on who is doing the PPC and how it is tracked. If paid search is meant to drive conversions (phone calls, online form fill outs and online chats) and business owners do not have the ability to track if clicks turn into actual leads,…