The Changing Face of Advertising
The world of business advertising is changing. Are you changing with it?
Studies indicate that the more traditional forms of advertising—TV commercials, telemarketing, mass mailings—are becoming less effective. Meanwhile, other forms of marketing—specifically those that provide useful information to the customers—are the most effective at creating customer interest in a product or service.
The Wild World of the Internet
The main drive behind this change has been the internet. The internet has been a game-changer for marketers. Now, more than ever before, potential customers want to ensure that what they are considering buying will really give them their money’s worth. With the aid of modern technology, customers are able to quickly and easily access company reports and reviews from other people just like themselves. Your Utah web marketing experts have even created the Refer-a-Friend app to help encourage consumer word of mouth reviews.
In addition to reading reviews, potential customers are likely to visit blogs and websites that provide useful information on the subject they are researching, even before they actually start shopping around. That’s why it’s important to get your name out in the right places, and in ways that help the customer associate your name with knowledge and expertise.
Square 2 Marketing offers more information about some of the changes that have taken place in the marketing scene.
Keeping Customers Interested
The key to modern marketing is to engage the customer. Here are a few tips on how to do just that:
1. Provide meaningful content—make sure to offer the customer information that will actually be useful to them. Then be sure to put that content in a place where the potential customer will actually find it. Content is key.
2. Show your expertise—marketing is no longer just about creating catchy slogans and hiring an attractive model to promote your product or service. It’s not about claiming you’re an expert—it’s about showing you’re an expert by giving them information they can use.
3. Be conversational—don’t talk down to customers, and don’t just inundate them with slogans promoting your company. Social media, especially, will prove especially useful in generating an image of a friendly expert.
All these things establish a relationship with the customer and help to increase their trust in your business. And a good relationship with the customer means that they will be much more likely to choose you in the future.
The world of marketing is a tricky and dangerous place. At Oozle Media, however, we are on top of the latest trends, and we will help your business come out on top. Contact your Utah content marketing experts today to find out how to bring your business to the next level.