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Category Archive: PPC

Why PPC Matters Pay per click is a form of targeted online advertising that allows advertisements for your business to show up on search engines such as Google and Yahoo. When used correctly, it is one of the most valuable tools for those wishing to establish an online presence for their business. Some of the…

PPC Apr 05 2012 Author: Oozle Media

Oozle Media

What is a squeeze page? A squeeze page is a landing page on a business’s website that is designed to drive leads on an impulse from a potential customer. Squeeze pages are called “squeeze” pages because they squeeze the user into a funnel to completing a lead, and do not allow the user to stray…

PPC Apr 02 2012 Author: Oozle Media

Oozle Media

Paid search, or pay-per-click (PPC), can be a tricky way to generate leads. You need well done landing pages, relevant keyword bids, and effective ads. If you’re not using this service though, you are missing out on huge amounts of new traffic. In a month, we helped bump our client Beeline Pest Control’s traffic a…

PPC, Uncategorized Aug 03 2011 Author: Oozle Media

Oozle Media

If you walk down the hallways of our Oozle Media office, chances are you’re going to hear someone drop the F-bomb. That F-bomb is the word “foos.” We’re not talking people Mr. T would pity or Dave Grohl’s band; we’re talking the table soccer sport. Foosball is a way of life at Oozle Media. From…

Oozle Media

The purpose of a landing page is to generate leads from the traffic brought in by your search and paid search campaigns, and a well thought out landing page can double your monthly conversions.  How do you build one? Just follow these 6 simple steps: 1. Provide a valuable offer that will entice visitors to…

PPC Jun 15 2011 Author: Oozle Media

Oozle Media

For many of us, “scoring” a kiss or date with our high school sweetheart was difficult. Scoring a spot or goal on our favorite high school sports team? Impossible. Luckily, we’ve since outgrown our oddly shaped noses and our need to be the school “stud”. But even as mature business men and women, it can…

PPC May 25 2011 Author: Oozle Media

Oozle Media

Here at Oozle Media, Foosball is strongly intertwined into our internet marketing world. In fact, we play so often some might even say we need a full on Foos intervention, but this is beside the point. We find that Foosball is a great way for both our CEOs and the “little people” to relax.  Also,…

PPC Mar 24 2011 Author: Oozle Media

Oozle Media

Oozle Media is very excited about Google AdWords new PPC beta tool; Contact Form Extensions. Searchers will be able to fill out a contact form directly from an expanded PPC advertisement. These unique PPC ads will only show up in the first position of the Sponsored Link section. It appears that Google will send the…

PPC Jan 06 2010 Author: Oozle Media

Oozle Media

Business owners are approached daily by advertisers trying to sell them pay per click (PPC) services, and these salespeople will say anything to get the sale – even blatant lies! Another rude thing about some of these callers is that they found some of these business owners by clicking on their sponsored ad; therefore, costing…

PPC Nov 19 2009 Author: Oozle Media

Oozle Media