Category Archive: Social Ads

As a school owner or marketing director, you know you’re competing with rival schools for the attention of potential students. It’s the daily reality of business. It’s likely you’ve already got a strategy in place to combat this competition. But are you prepared to compete with the likes of Amazon, Target, Sephora and other major…

Some marketers around the world woke up this morning to a big surprise: many of their AdWords campaigns came grinding to a halt. It’s no secret that Google has been promoting the use of secure sites (or sites that have SSL certificates) as a standard practice for years, but it seems as though they’re finally…

Social ads is a product that comes with a lot of options & opportunities to promote your school. This is a great tool to get creative in your approach, carefully test results, and continue to try new things. The danger lies in the budget for all of these efforts. Testing too many campaigns, features, or…

Facebook’s bidding system can be complex. This graphic below is an advanced visual to help you understand what goes into the process. A solid understanding of this process can help you bid correctly on your campaigns and get the most out of social media advertising.