The Importance of Good Graphics

Graphics can make or break a website

If you want traffic on your website, you need a combination of good content and attractive design. And, because our eyes are immediately drawn to graphics, the graphics you choose for your website need to be the highest quality. If your website graphics are below the public’s standards, your company will not get the recognition it deserves.

The Problems with Poor Graphics

If you don’t spend a lot of time and effort into putting your website together, people who see your company online might get the wrong impression. They might assume that your product is not as reliable because, let’s face it, we tend to judge books by their covers. Here are some reasons why poor graphics can hurt your website’s traffic.

Flashing banners or logos

o Despite popular thought, bright neon colors diminish the time a consumer spends on a webpage. It makes it seem as though the company is trying too hard to get attention and brings up mental images of those obnoxious flashing pop ups.

Blurry images

o If your graphics are blurry, your website visitors won’t want to look at them for long. They might think that you could not find anything better and might judge your company and product for that.

Unbalanced graphics

o When you have too few images or too many, online customers might get annoyed. It’s good to balance text with graphics to break up the amount of reading but using too many will distract the consumer and perhaps make them unwilling to stay on your site.

Clashing colors

o Girls aren’t the only ones who like colors to match. Color schemes that work well together are naturally appealing to the eye. There are many different color schemes you could use. It’s best to experiment with which one works for your company.

Bad first impressions

o Because finding a service or product has become as easy as typing something into a search engine, many people will come into contact with your company first through your website. You want that impression to be memorable and filled with great designs.

Beauty is in the eye of the beholder, and you want to catch your customers’ attention so they can see beauty in your website and your company. Don’t fall into the trap of making the above-mentioned mistakes so your company’s website can be as appealing as possible.

This is just one area to pay attention to when deciding what to put on your website. For all your website graphics and designing needs, contact the website experts in Utah at Oozle Media!

-Kassandra Konecny

Oozle Media Apr 10 2012

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