Chatgpt compliance bot and other ai tricks

Presentation Title: How to Use AI (and ChatGPT) for Marketing, Blogging, and Compliance

Overview: What You’ll Learn

This session will show you:

• How to build a custom GPT without coding

• How to use AI for marketing tasks like blogs and social media

• How to ensure content meets compliance standards using a custom tool called the Compliance Guru

Creating a Custom GPT (No Coding Needed)

• Patrik built a tool called Compliance Guru using ChatGPT.

• He uploaded compliance documentation (85+ pages from NACCAS and others) into ChatGPT.

• The GPT is trained to review and revise marketing content to ensure it follows beauty school compliance rules.

• Important note: Patrik is not a compliance officer—this tool supports, not replaces, official expertise.

Steps to Create Your Own GPT:

1. Must have a paid ChatGPT plan.

2. Click “Explore GPTs” and then “Create.”

3. Add a descriptive name, a clear purpose, and upload relevant documents.

4. Assign your GPT a “role” (e.g., SEO expert, compliance agent).

5. Write clear instructions and test it.

6. Use ChatGPT to help revise your prompts until your tool performs as expected.

Compliance Guru in Action

• Patrik demonstrates how the Compliance Guru reviews a sample (non-compliant) social media post.

• It flags non-compliance, explains why, cites the guideline, and suggests a revision.

• The tool also supports tasks like blog editing and creating compliant captions, landing pages, and ad copy.

Additional Use Cases for Custom GPTs

You can build GPTs to help with:

• Branding guidelines

• Social media calendars

• Class syllabi

• Admissions call scripts

• Financial literacy content

Using ChatGPT for Social Media Planning

• Patrik shows how the Compliance Guru can generate an 8-post content calendar, including captions, image suggestions, and calls to action.

• It’s useful for brainstorming, not replacing human creativity or brand voice.

• Emphasizes that his team refines AI output before posting—AI is an assistant, not the final step.

Blogging and SEO with AI

• AI is great for drafting and ideation, but:

  • It often lacks brand specificity.

  • It may not write in your voice.

  • It can generate SEO problems (like keyword stuffing).

  • It may include inaccurate information.

• Using a tool like the Compliance Guru helps keep blogs compliant.

• Don’t use AI to mass-produce content just to rank on Google—it can backfire.

Why Blogging Still Matters

• Blogs boost traffic and conversions more than many expect.

• Program and homepage content typically convert best, but blogs now come close.

• Adding a form to blogs significantly improves lead capture.

• Clients who blog consistently see better traffic and more enrollments.

Case Study Highlights:

• One client who stopped blogging saw traffic drop.

• Another client with regular blogs saw growth in both traffic and leads.

• On average, schools that blog see 115% more traffic.

• Even a modest traffic increase can lead to 2–3 additional enrollments per month.

Closing Thoughts

• AI is a powerful tool—but it needs human strategy and oversight.

• Blogging, social content, and compliance work better when assisted by AI.

• Patrik offers a QR code linking to the Compliance Guru and invites attendees to reach out to him directly with questions.

   

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Chris (00:00):
Intelligence, it’s just everywhere. When I go to schools two years ago when I asked classes of students like, Hey, who uses ai? Maybe one student would raise their hand and now it’s a little over half of the students will raise their hand and I bet a lot of other students don’t raise their hand like, oh, I don’t want to let the school know that I’m really good at AI and maybe be using it in my schoolwork. I don’t know. I mean, honestly,

Patrik (00:27):
It’s a really good skillset to have at this point.

Chris (00:30):
Oh, for sure. So you’re going to be talking about it and we’re going to be listening. Everybody give it up for Pat and yeah, I think we’re all excited about it. Take it away, man, man.

Patrik (00:42):
Perfect. Thanks Chris. And yeah, we’ll take AI in a couple of different directions. So what we’ll look at is we’ll look at a couple of different ways that it can be used for marketing and for other spaces too. So I’m excited about it. I also will have the chat up, so if you have questions along the way, feel free to ask them. You’re not going to interrupt my flow. I’m pretty dynamic in being able to do that. I’ve done this a few times now, thankfully, so we’re excited about it. So I’m going to show you guys how you can make your own chat, GPT bot, and we’re also going to talk about some of the AI tricks that we use a little bit on our way as well. So without further ado, let’s kind of get started on this space. So I built this compliance guru is what I’m calling it.

(01:33):
I’ll put a standard disclaimer out there. We’re not compliance experts. We are not from NCUs directly, we are not your compliance officer, but there’s enough information out there on the internet and since we’ve been in the beauty industry for the 10 years that we’ve been in it plus more than 10 years, I guess at this point we’ve kind of defined over time a lot of these compliance things, and that’s one of the advantages of working with a specialty marketing agency like us is that we can get you to that close to or if not a hundred percent there on those compliance things. So what we did was I went into chat, GPTI took the 85 page compliance doc that NAC has provides plus several other resources, some of them that we’ve built over the time that we’ve been working with Beauty schools, uploaded it into chat GPT and made this compliance guru and what we do with this compliance guru on our end, we use that to help us ensure that we are trying to stay as compliant as we can with the language that we use across any marketing materials that we create.

(02:36):
It can help with ads, blog posts, captions, landing pages, anything that has written word. It’s really good at helping with that. I also built this without any code. I am not a developer. I’m not a coder. I know a little bit about it because I’ve traditionally been in a lot of SEO and content and code kind of traverses that area a little bit. But if you want to talk to coder, you’re going to have to call up my brother or call up somebody else because I’m not that person, but I know enough to get around. I didn’t have to use any code to make this and you can do it too. You can also use our Compliance guru. I will give you guys a link so that you guys can use it yourselves along the way. So let’s kind of move on to the next space here.

(03:17):
So if you log into chat GPT, you can go and create a new GPT yourself. And so you must have, in order to create A GPT, you must have a paid version of it. You will click the top right corner where you have your profile up there. There’ll be create GBT, and then you should pop into something that looks like this. When you create that GBT, you’ll be able to upload a logo so you can see what that looks like. You can either have a designer or somebody do it for you, or you can just use chat GBTs automatic generator. It creates something. It’s usually okay, but we’ll see. You can see how you like it yourself. That’s usually not the most important part. The more important parts are what you give it for information. So if you give it a name, you want to give it a name of something that it does, you want to be as descriptive as possible in that name so that it knows what its purpose is.

(04:15):
Most of the time when you’re working with chat GPT, you want to give it some sort of role. A lot of times I’ll tell it that when I’m working with it for a blog or working with it for trying to troubleshoot an SEO problem, I will tell it something like, you are an SEO expert who is skilled in these sorts of things and you are working with a beauty school. Here’s the link to that beauty school and I’m trying to figure out this thing. Please help me. And then it can be used as a great assistant in that point. What other ideas and use cases that you can use for making a GPT for yourself is creating branding guidelines for yourself and for your school across the board. You can use it for a social media calendar. You can use it to create syllabuses and make sure that you’re not missing any gaps.

(05:02):
You could probably even use it to help with some of the financial literacy stuff from community was mentioning as such an important aspect of the students’ lives. If you have people on the phone admissions reps and you want to train them up with the right things to say, you can also fill that up with any documentation that you have. So when you make this GBT, you want to add as many instructions as you can to it. When I made this, I said, look, chat GBT, you are now a compliance guideline correction agent. You are going to help with making sure that our materials follow the guidelines that I’m going to upload. You can upload files. Like I said, I upload an 85 page document from nacas to be included in here as well as a pretty big document from IL’s own compliance practices that we’ve gained over time.

(05:49):
Some slides as well from some compliance trainings that have been given to our team and to other schools across the board. And then we can put that all into here and tell it what we want it to do. You could define all of those parameters and it’s important that you do so in order to get more effective with that. The way that you can best do this, I’ve found on my end is to actually use AI to help you create a GBT for itself. Okay? You write up a draft prompt. Once you kind of got all those configured, drive out a draft prompt, try it out, see if it works. Ask AI to revise that. Say what gaps am I missing, if any? And then test it out. Go put it back into your GBT that you made and then test it out. Did it work?

(06:36):
If it did work, then you’re good to go. Everything is what you needed. If it didn’t work, go back to ai. Go back to chat GPT and say how this is where it missed the mark. How can I get this GPT to do what I want? Often when I was doing this, it took me about two hours or so to make this GBT maybe a little longer, but when I did this, I had two screens up. I basically had chat GPT, that was the creation of the AI agent itself. And a second instance of chat GPT up that basically was helping me revise all of the prompts that were needed to get to where I wanted it to go, and I would plug those in along across the way. So I’d work in one, get what I wanted, copy and paste it over into the second screen and then work from there to get it to a point where I felt comfortable displaying it out to everybody.

(07:29):
So it’s not hard is the other thing too. When I was doing this, I anticipated it being a lot more work than it was and it realistically was not as difficult as I imagined it might’ve been because I was able to just work naturally with it and ask questions and say, how do I want to do that? I knew what the goal and objective was that I had to find a compliance officer space. So I want to show you guys how this works. So if you have your phone, you can copy this QR code here and I’ll take you directly to chat GPT with our compliance guru in it or I will put it here into the chat and I will make sure to share that with everyone, not just the host and panelists. And I’m going to show you guys how this works, okay?

(08:20):
Because it is actually extremely interesting to see how the chat GPT handles all these compliance guidelines. So we’re going to go into here, and when I take this into the chat GPT, I’ll just type in the URL here and it will populate. Now this beauty school compliance guru, it’ll say by Brett Parkinson, he is the former owner of US L Media, and so that’s just kind how we have the name set up and that’s okay. It’ll have a few prompts in here, but you can start asking anything you want along this line. Let’s just type in a prompt here of any sort of, let’s just do something that’s completely not compliant across the board here. So we have something like we’re going to do a social media post that says, we are the best beauty school and we have spots available for you to start today.

(09:25):
So I’m going to give it this prompt and I’m going to ask it to QA this post for me. It will go through and it says, that does not compliant. How can we get this to be better? And it’ll tell you why it’s not compliant. It’ll give you the exact reference and it will give you a revision to work with. And so this will help you bring all of that information up and you can just take this work with it. You obviously need to fill in some of the gaps that it’s missing and you can plug that away. We’ve also used this to help with all of our blogging and compliance guidelines. We can upload an entire blog script into here and say, help me keep this compliant. Some schools are a little more picky, some schools are a little less picky. We try to make this so that it is more on the extreme compliance side, but you might see some things along the way as you’re using it to be, and you could be like, well, maybe we can kind of use those there and it doesn’t need to be quite as stringent as possible, but this is something that I feel like can be extremely helpful for you.

(10:43):
I also can ask it to do something like let’s start a new chat with it. Hopefully it’ll let me, maybe I’ll just stay in this instance, we’ll just stay here. In this instance, I could do something like, please make a eight post social media calendar for my beauty school and then I’ll just put in, you could insert whatever your favorite beauty school. If somebody wants to put their name in here, I can even put it into that beauty school here and we can just put that live a little bit. So we got Career Academy, career Academy of Hair Design.

(11:33):
So here’s an eight start post social media calendar. It will have a caption. It’ll tell you what you should have for a visual. It’ll have a CTA of some sort that it can put on there. It even includes nice little emojis and things like that so that you can see all of those things that’ll come through when we have our team working on doing a social media calendar of some sort. We might use chat GBT to help us with some of this ideation to put together some of this information. There are things that we’d want to do to help make sure that we’re highlighting the brand a little bit better and we use things to ensure that it’s just not this small little whatever. We’re not just taking chat GBT and then dumping it onto your social media pages. We’re using this as an assistant to get us started, to get us moving along and to create better and more interactive information. Obviously, you still will need to have somebody to create the imagery and create other things too to ensure that you’re following your brand, but it is extremely helpful so that you can push this along and it’ll help you get you into the right mind space. It’s a great marketing assistant in this matter. We’ll share this back out again. I’ll have a link at the end of my presentation to show you. So here’s kind of the other thing that I want to show you too.

(12:56):
We use this for blogging and I question that I get naturally is can’t I just now have AI write all my blogs? And the answer is, well, yes and no. You can use it. It is extremely helpful for you, but AI can only speak in generalities. It isn’t specific to you too much. I can give it a brand name. If I give it a link, it could probably do even better, but it doesn’t really know your brand. Maybe if you make a branded GPT for yourself, then it might help do a little better job. It doesn’t know your students as well as you do, so you can get a head start on it, but you can guide it along. Okay. And also if you don’t use something like the compliance guru that I made, it does a terrible job with compliance. We’ve had many presentations on the past with that, and you can look at some of our previous presentations that, and also if you’re doing anything from the SEO space, it tends to over optimize and put too many keywords in there.

(13:58):
And so it doesn’t sound like natural language. It also will do sometimes have blatant inaccuracies and it won’t tell you that it has blatant inaccuracies. There’s also a temptation for you to just blast out a whole bunch of these, and you can get in trouble with Google if you do too much AI content all at once. That said, Google doesn’t necessarily punish any blogs that were written with ai. It just wants things that are created for people first that is helpful. So as long as you are using it to be helpful and to push it along the way, and you have humans interacting with it and they feel like it’s a good space for you to be in, you can do that. The part where you can trouble is if you try to solely use this for search engine rankings gained. I’ve seen a mini a graph where people start using ai, they get a whole bunch more traffic and then all of a sudden it drops off the face of the earth because they put out way too much AI content all at once and it gets caught and it’s just people trying to gain the system.

(14:53):
Google’s very good at catching people who try to gain the system. So as we were thinking about this, we thought about blogs generally, and we thought about how we would want to basically push to get more information out to people and how do we optimize this to get conversions? So we thought, look, let’s look and see how do we get more conversions from more people across the board? What we found, and this is true of the last couple of years, program pages, homepage, those end up getting you a ton of conversions, and that’s where you get the information from a student. That’s what you want. When we first did this study, we didn’t have a lot of forms on our blogs or anything like that. We added a form to the blogs, and this is where a good 90% of this other chunk is. Now where we’re seeing blogs and they’re getting as many conversions, nearly as many conversions as even your admissions page, your financial page, you’ll notice that your location pages and your contact us page don’t actually even get that many conversions across the board.

(15:54):
For most school, it’s people want information, they want good information, they want helpful information. What we’ve also found is that clients who blog versus clients who don’t blog obviously get a lot more traffic. Even just blogging alone gets more traffic than the average school gets without blogging. Even if you take out that piece, you’ll notice that the homepage and the programs pages get way more information, get more people to your highest converting pages overall. Otherwise they’re stuck getting to a location page or some other page that doesn’t have that conversion value, and we want to make sure that we do that. So realistically, what we say is, look, if you’re going to blog, you have a lot better time, you have more blog posts, you have more chances to rank. You can use AI to help you and supplement this. You get more traffic to your site.

(16:43):
You get more people interacting with your brand. Same thing with social media and everything else. You get more people calling you and it works. This is a client stop blogging and you can see how their traffic and their lead flow just slowed down. But you can see a client that did blog with us and they started with a new website and everything else. You can see how their traffic and their leads all went up. We’ve noticed that you can get even up to 115% more traffic on average from schools that looks like this. If you’re getting 3000 clicks on average, that’s a pretty average school for us. Conversion rate, 4% that usually get about 14 enrollments for that. That might even be a little bit low, but if we change that, we just get more traffic. Don’t change anything else. You can get up to three more enrollments every single month just from doing this simple thing of blogging and putting along that information.

(17:35):
AI is a great tool. Blogging is a great tool. All of this stuff is here to kind of help you help yourself as you go along. So if you want our compliance guru, just follow that QR code. It’ll you straight to our compliance guru, and if you want more information, just contact me. There’s my information. I’m here to help out with AI knowledge and kind of spreading that about we feel like it is a really good tool to help you and we use it, and those schools and those agencies around that aren’t using it just won’t have as much information. Chris, you there?

Chris (18:15):
Yeah, pat, that was awesome, man. I was kind of paying attention to the chat and just seeing people being mind blown and just giving away that tool and being helpful. I want everybody to put in the chat. Thank you to Patrick.