Integrated Digital Marketing
Social Media, SEO, Paid Ads, Content, PR & Websites working together the way they should!
There’s a problem with most digital marketing agencies. In an effort to become more efficient, marketing companies are increasingly specializing on only one aspect of marketing like SEO, PPC, social media, PR and website development. This is called siloing, and it doesn’t make any sense.
Silos Are Bad For Your Marketing
Marketing silos means you’re stuck working with multiple marketing service providers to deliver results that are ignoring the natural synergies that exist between these marketing mediums. To make matters worse, these companies don’t even bother to get to know who you really are, instead they perform a generic set of tactics that you may or may not need, let alone need to pay for.
“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”
Your Business Is Unique
Having more than one tool to accomplish your marketing goals allows us to shape and shift our services to your company’s specific needs. Once we have taken the time to determine your business objectives, we work with you to build a strategy that uses all the tools in the marketing toolbox to help you achieve your goals. This means an integrated and holistic approach that tears down the walls between social media, PPC, SEO and website development teams and gets them all pulling in the same direction.
An Integrated Approach
Search engines and social media continue to be where the majority of your prospective customers research and find new products and services. Marketing through these mediums boils down to the same core concept; telling a story with great content and then getting that message in front of the right person at the right time. Unfortunately, even though marketing on social media and search engines is remarkably similar, in most agencies they continue to be done by separate teams.
At Oozle Media we believe the only difference between a good SEO strategy and a good social media strategy is what you call it. To put it more bluntly, if your social media isn’t geared to help you with search engine results, you are not fully maximizing its potential. Similarly, If you aren’t developing content targeted at your natural fan-base of customers and their friends and family, you are missing out on the awesome impact social media can have on your SEO. At Oozle we strive to integrate your social media and SEO strategies in a way that takes advantage of these natural synergies. This is why we sometimes call what we do SocialSEO.
Pushing Your Digital Marketing Beyond Online
The integration shouldn’t stop with social media and SEO. The way you answer your phone, your paid ads, your customer service, content creation, PR, influencer reach-out and reputation management should all weave into how you do business day-to-day. At Oozle Media, we want to work with your business in a smarter way, using all the arrows in your marketing quiver to produce more leads and convert more of those leads into customers. After you’ve won your customers, your marketing strategy should help them become repeat customers and advocates that help promote your business. This means a true dedication to building your brand not just online, but in your offline processes as well. We can consult and even train your customer facing staff on the right way to interact with your customers to generate and close more leads, advancing your brand online by leveraging in-person interactions.