Case Study: Paul Mitchell’s Flagship School: Costa Mesa What we did: Content Writing, SocialSEO

In Short

Paul Mitchell the School Costa Mesa needed to increase its enrollments, so they contracted Oozle Media to perform its SocialSEO services.

This Paul Mitchell School had been losing organic traffic and wanted direction on social media. Because Oozle has specialized in beauty school marketing, this was a perfect union.

The Goals

We increased the leads and enrollments for this school in a HUGE way by optimizing their website for search engines, implementing our unique reputation management programs, executing an ongoing user generated content campaign, and many other things that tied in SocialSEO.

Beauty School Facebook Page

Facebook Stats:


10 Month Duration:

21% growth in Facebook likes
155 leads
22 enrollments
19% lead to enrollment ratio

Instagram, Pinterest, G+, Twitter, YouTube – See for Yourself ☺

@pmtscostamesa | | G+/paulmitchelltheschoolcosetamesa | | YT/paulmitchellschools

SEO Results:

hr94% increase in organic website traffic year over year. 61% increase in form fill-out leads through their website, which translates into several enrollments every single month.

Reputation Management:


Best Reputation Online!

Soon after we traveled out to implement our in-person training on asking for reviews the right way, Paul Mitchell Costa Mesa quickly established itself as the school with the best online reviews, helping preset the prospective student to convert before they get the lead.