Thank you for showing interest in our free replay of The Beauty School Summit 2021. You can view each presentation’s slides and any additional resources each speaker chose to provide as part of our on-demand library.
Want even more FREE marketing advice?
Schedule a live one-hour marketing consultation with
one of our top experts.
Let’s Chat!
Chris Linford, a name only spoken of in hushed, reverent tones, is the devilishly handsome, overly talented, and not to mention the very humble CEO of Oozle Media. It's been said that when a beauty school hires Oozle to help them with their website, social media, SEO and paid ads, they've just killed two stones with one bird. Schools who work with Oozle Media have had levels of satisfaction (at times) that can only be compared to the feelings one would have after hearing the announcement of the abolishment of Gainful Employment, and Borrowers Defense when working with Oozle Media.
After spending six years in the television news industry, Stephanie moved into PR and Digital Marketing for education. She’s spent the past decade studying how students choose schools, watching learning paths evolve with the rise of LMS platforms, and helping schools grow. Stephanie has personally worked on the marketing campaigns for more than 100 beauty schools nationwide and is excited to share the stories of what worked, what didn’t and the awesome twists and turns of that beast we call marketing!
Parker Dickens is a name only to be used with hushed and reverent tones, especially when it comes to online marketing. This advertising expert is known by many beauty school owners and directors as one who hits 11 out of 10 client expectations. Parker slays industry averages such as year-over-year growth, cost per lead, and cost per enrollment. As Oozle Media’s Director of Accounts, he has worked with countless beauty schools to help them get the most out of their marketing dollars.
When people speak Oozle Media's Organic Marketing Director's name, Patrik Connole, you get the feeling as if you just tossed the perfect disc in a game of high-intensity ultimate frisbee. Patrik's SEO strategies for Oozle's clients can be likened to increasing rankings when a frisbee is tossed for a game-winning endzone diving catch that made it past multiple defenders. Patrik has helped hundreds of clients in the dental, home service, charter school, and beauty school industries outrank their competition through technical SEO, content strategies, and online reputation management.
Although Cole is from Utah, was married at a young age, and has two children - he does enjoy a good ale (unlike most Utahns). Speaking with Cole on the phone, or in-person about how to get more leads from the internet, if you're a beauty school, is like the feeling you may get by figuratively punching school regulations in the face. Side note about Cole and violence, he prefers to hug things out in college campus safe spaces. His uncanny knowledge of SEO, pay-per-click, social media, and websites is as slick as his hair, but unlike a used car salesman's slickness, he's all about educating as much as possible, and helping schools solve marketing problems!
Thanks to the work of Oozle Media, leads increased by 30% and the site obtained more engagements. End users praised the website for its simple look and feel. The team provided technical expertise and understanding of the client’s business, which allowed them to deliver the project as expected.
Co-Owner
Oozle Media features a large and talented team that succeeds in identifying practical strategies to foster SEO and PPC growth. They are communicative and organized, making for a smooth working relationship.
Owner
Oozle Media implements effective digital marketing strategies that have significantly improved the website's online performance and conversion rates. In addition to their ability to offer full-service marketing solutions, they're also proactive, responsive, and receptive to client feedback.
Admissions Director
Oozle Media’s efforts reduced overall advertising costs while doubling the number of calls received. Diligent project managers, they're always accessible to review progress and strategy. The team’s commitment to results supports continued collaboration.
Operations Manager
Their team fully understood the needs of the project and delivered a more tailored site that has significantly improved business. The amount and quality of business reviews have improved, online visibility has increased, and customer traffic has been steadily elevated for the past four years.
General Manager
Oozle Media’s blogs and advertisements are now widely recognized as catalysts for prospective students to seek more information about enrolling. The team is receptive to feedback and takes a collaborative and well-founded approach to content creation and marketing methods.
Vice PresidentPresented By: Patrik Connole, Director of Organic Marketing and David Steiner, Director of Paid Advertising Oozle Media Video not loading? Click here to watch. Patrik Connole: The good...
Read This Post Go to the blogIn an era where the beauty and wellness industry is booming, beauty schools play a crucial role in nurturing talent and providing students with the skills they need for...
Read This Post Go to the blogEvery beauty school has their eyes on their competition. I’ve seen some schools set the standard in a great way when it comes to marketing and social media, and...
Read This Post Go to the blogWant to take full advantage of TikTok's advertising functionality? Learn more about Spark Ads in our step by step guide!
Read This Post Go to the blogAny small business that wants to be successful needs to have an accessible, SEO-friendly, and simple-to-update website. This allows them to focus on growing their business through a variety...
Read This Post Go to the blog