Free Virtual Event for Beauty Schools

Watch The Beauty School Summit LIVE

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Learn How To Enroll More Students in 2022

Last year, we had over 900 schools register for The Beauty School Summit, and we’re aiming to do it again. Mark your calendars for April 21, 2022 for the second annual Beauty School Summit! This year our theme is “Grow Together” as we provide insight on the best ways to get your school in front of potential students and ultimately help them enroll.

If you’re new to The Beauty School Summit, registering means you get access to a free event with over 10 speakers, all covering different topics designed to help you run a successful beauty school.

Because things are still uncertain, we decided to keep this event all online again, which means you can participate anywhere, whether you’re at home or at your school. With only one track, you can get all the details on:

Unique to this year, we invited Lucy Seitz, a beauty school student on TikTok. She has nearly 800,000 TikTok followers and over 54,000,000 likes. You don’t want to miss hearing about her experiences growing on the platform and what she’s asked all the time about her experience at beauty school. This is an amazing opportunity for you to hear what people ACTUALLY want to know about your school before making their choice.

But that’s not all. We have speakers from other big names in the industry, including PivotPoint, Milady, Lightheart, Sanders and Associates, SalesComm, Qnity, and more. If you register before April 8th, you’ll be eligible for a free gift on us!

See What The Summit Is Like

If you’re still on the fence if it’s worth it, here’s just a small taste of what The Beauty School Summit was like last year.

Event Details

April 21, 2022

11:30 AM ET – 6:30 PM ET

Where: Online

Cost: FREE

View the Schedule

Add The Summit To Your Calendar

Partners & Speakers

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Register for Our Free Event Now Save Your Seat!

View the Speakers

Stephanie Carter

Co-Founder, Beauty As A Business

TikTok Translated: What You Need to Know for Your School

Jessica George

Senior Implementation & Training Specialist, Milady

Flourish with Digital – Cultivating a Digital-First Growth Mindset

Parker Dickens

Director of Accounts, Oozle Media

Is Your Website an Asset or a Liability?

Register Before April 8th for a Free Gift!Sign Me Up!

View the Schedule & Topics

All times presented in Eastern Time.



11:30 AM - 11:40 AM


11:40 AM - 12:30 PM

Keynote Session: Jamie Dana

Instagram and Social Media for Beauty Schools

12:35 PM - 12:55 PM

Stephanie Carter
Beauty as a Business

TikTok Translated: What You Need to Know for Your School

1:00 PM - 1:20 PM

Jessica George

Flourish with Digital – Cultivating a Digital-First Growth Mindset

1:25 PM - 1:45 PM

Parker Dickens
Oozle Media

Is Your Website an Asset or a Liability?

1:50 PM - 2:10 PM

Rob Thatcher

Four Personality Types; Which One Are You??

2:10 PM - 2:20 PM


2:20 PM - 2:40 PM

Patrik Connole
Oozle Media

How To Boost Your Local SEO by 60%

2:45 PM - 3:05 PM

Jared Sanders
Lightheart, Sanders and Associates

Beauty School Financial Planning: Taking the CFO Hat Off

3:10 PM - 3:30 PM

David Steiner
Oozle Media

3 Keys to Long-Term Google Ads Success (with data!)

3:35 PM - 3:55 PM

Daniel Dunworth
Pivot Point

Exposing Your School’s Culture in Admissions

4:00 PM - 4:20 PM

Erin Kuhn
Qnity For Schools

MONEY by Qnity

4:20 PM- 4:30 PM


4:30 PM - 4:50 PM

Phil Twede
Coral Accountants And Advisors

Free Money - Why You Are Losing Out on Money and Don’t Even Know It

4:55 PM - 5:15 PM

Chelsea Owens
Oozle Media

Get Your Social Ads Tik-ing

5:20 PM - 5:40 PM

Lucy Seitz
Northern Michigan University Student, TikTok Creator

Student-Generated TikTok Content for Schools

5:45 PM - 6:15 PM

Brenda Scharman, Garrett Shuler, Kim McIntosh
Cameo College of Essential Beauty, Kenneth Shuler School of Cosmetology, Crave Beauty Academy

School Owner: Ask Me Anything

6:15 PM - 6:30 PM

Closing Remarks

What To Expect From the Summit

What Are You Waiting For? Send Me the Invite!