Justin Trombetti
There’s a cold, hard truth that I want to get out of the way immediately: you aren’t converting enough leads. Usually when I say this, I get a response like: “Our enrollment rates are fine compared to the rest of the industry, though!” “Our admissions team is simply the best, they’re doing everything right!” “Month…
Read this postSome marketers around the world woke up this morning to a big surprise: many of their AdWords campaigns came grinding to a halt. It’s no secret that Google has been promoting the use of secure sites (or sites that have SSL certificates) as a standard practice for years, but it seems as though they’re finally…
Read this postGone are the days where a smart content strategy includes stuffing keywords in your blog content, URLs, and meta tags, and linking to your content until you reach the ever-coveted #1 ranking. Content leveraging is in.
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