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Justin Trombetti

Justin Trombetti Nov 01 2017

There’s a cold, hard truth that I want to get out of the way immediately: you aren’t converting enough leads. Usually when I say this, I get a response like: “Our enrollment rates are fine compared to the rest of the industry, though!” “Our admissions team is simply the best, they’re doing everything right!” “Month…

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Justin Trombetti Oct 19 2017

Some marketers around the world woke up this morning to a big surprise: many of their AdWords campaigns came grinding to a halt. It’s no secret that Google has been promoting the use of secure sites (or sites that have SSL certificates) as a standard practice for years, but it seems as though they’re finally…

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Justin Trombetti Feb 17 2017

Gone are the days where a smart content strategy includes stuffing keywords in your blog content, URLs, and meta tags, and linking to your content until you reach the ever-coveted #1 ranking. Content leveraging is in.

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