Are You a Social (Media) Outcast Just Trying to Fit In?
Social Media Rule #1: don’t try to be something you’re not or you might end up exposed and humiliated like the guy in this video.
The definition of a social outcast, according to the online urban dictionary, is pretty brutal and goes something like this:
“A social outcast is somebody who is not involved in social events and spends way too much time on a really lame “hobby”, such as computer hacking, dealing drugs, or playing tennis with “mummy””.
What the urban dictionary forgot to mention is that a social outcast also includes any business, small or large, that doesn’t have a social media marketing strategy. You know, Facebook, Twitter, and YouTube?
Of course, by now most businesses understand the importance of a social media campaign; they just don’t have a clue how to go about doing it successfully. So, they try to fit in by following the “popular” crowd and the result? Brand misrepresentation and failure to adequately communicate with their fan base.
Why is social media so important? And how can you be successful without trying to be something you’re not?
12 Reasons Why You Need a Social Media Campaign ASAP
- If Facebook were a country, it would be the 3rd largest country in the world.
- Every minute 35 hours of video is uploaded to YouTube. That equals: 35 hours of video every minute, 2,100 hours of video every hour and 50,400 hours of video every day.
- Facebook and Twitter are the fastest growing websites in the world.
- In 2010, the number of Blogs rose to 152 million.
- 2.5 billion videos are viewed on Facebook every day.
- The number of people using Facebook is over 500 million.
- On average, 36 billion pictures are uploaded on Facebook per year.
- More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years.
- As of February 2011, YouTube has 490 million unique users worldwide per month, and they view an estimated 92 billion pages each month.
- On average, there are more than 400 tweets per minute containing a YouTube link.
- On Facebook over 150 years worth of YouTube videos are watched every single day.
- If nobody ever posted another video, you’d need about 1,700 YEARS to watch everything currently on YouTube.
In 2010, the average number of videos watched on YouTube was 2 Billion.
Important Social Media Rule: Don’t Try to be Something You’re Not
Like the guys in the Buenos Aires Independent Film Festival YouTube Video, they ALL agree that having a mustache is so wonderful they actually compare it to the color blue, catching a Frisbee and other wonderful things. However, one guy doesn’t agree, yet he tries to fit in by putting on a fake stash. What happens? Someone rips it off and the guy is humiliated! OUCH!
The point is, if a stash is not for you then it’s not for you! It’s not a big deal. But in order to run a successful social media campaign you have to know how you want to represent and communicate your brand–and of course, what works with your audience. If you don’t have this figured out you could end up exposed and humiliated to the social media arena and really make your fans angry.
In order for things to run smoothly, you’ll want to an experienced PR Internet Marketing Firm that understands how to package your company in a way that will build solid relationships with your consumers through Facebook, YouTube and Twitter. That’s where we come in! We understand the ins and outs of the industry and have been super successful in establishing an online fan base for our clients. In fact, just recently we acquired 20,000 Facebook friends for our client, Half Price Utah, in just two weeks!