Utah Web Design & Development: Attention, Ugly & Dysfunctional Website Owners!

Statistically, visitors give a site about 45 seconds – including upload and navigation time – to produce the results they want before moving on.  Only 45 seconds!  If they don’t like what they see or find what they want instantly, they’ll look somewhere else.  This is why web design is not only important, it is THE most critical component of your entire internet marketing strategy.  Think about it: how can you turn browsers into buyers if you lose them in the first 45 seconds?

Stop terrifying your customers!

Day after day, we come across ridiculous and hideous websites (and some that are ridiculously hideous).  They’re too flashy. They’re not flashy enough. They have a terrible color scheme that makes our eyes cross, causing terrible headaches. Or they’re impossible to navigate: the information is so scattered that it would take a detective to figure it all out!  Other websites are just plain boring: the text is smashed together without breaks, there are no pictures or convenient linking, and they’re completely devoid of personality.

If your website is guilty of ANY of these fashion crimes, it needs an urgent makeover – and PRONTO!  The key to attracting consumers is understanding what they expect when shopping online. Here’s what you need to know:

• Can’t give it to them instantly? Then get out of the game! People in our fast-paced society want quick results. It’s been proven that browsers don’t read websites: rather, they skim. At Oozle Media, we understand how browsers navigate and know where to place key information, pictures, words and links so visitors can find exactly what they want instantly.
• If your color scheme sucks, you might as well retire. Statistics show that the colors you choose to decorate your site strongly affect the mood of web browsers.  Think about it: eating at a restaurant decorated in bright fluorescent will lead to severe headaches, leading in turn to a fierce desire to punch out the designer responsible. At Oozle, we get it: our web designs are not only visually stimulating, they’re designed to drive users into action.  See for yourself!
• Websites need friends, too. Without SEO (Search Engine Optimization), your website is like an island isolated in the ocean and your products and services become stranded on it (kind of like Tom Hanks’ character in Castaway). Do you really want your website’s only visitor to be a volleyball named Wilson? What’s SEO? Put simply, it’s the process of improving the popularity of your website or web pages in search engines like Google, Yahoo and Bing.