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A Lesson in Why Social Media Monitoring is Essential to Branding & How to do it Successfully

Listen, there’s no reason to keep shouting at your employees for their “incompetence” or “lack of passion.” They’re not to blame for your business setbacks, especially if you aren’t monitoring what’s being said about your company in the social media arena. You know, Facebook, Twitter and YouTube (aka a free and global sounding board system [...]

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