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How to Market to Women Online

Of women surveyed, 90 percent of them believed marketing companies simply did not understand them. Because women make the vast majority of purchase decisions, they are one of the best audiences to reach out to. Don’t let your company fall into the 90 percent, be a company that understands women so everyone benefits. First, you [...]

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A Lesson in Why Social Media Monitoring is Essential to Branding & How to do it Successfully

Listen, there’s no reason to keep shouting at your employees for their “incompetence” or “lack of passion.” They’re not to blame for your business setbacks, especially if you aren’t monitoring what’s being said about your company in the social media arena. You know, Facebook, Twitter and YouTube (aka a free and global sounding board system [...]

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15 Ways to Generate Fans & Get ‘Em Excited about Your Business through Social Media

Hey everyone! In case you haven’t heard: tweets and status updates (Twitter and Facebook) are two great forms of free advertising! Pretty amazing, right? Well, as wonderful as free advertising sounds attempting a successful Social Media campaign for your business can be tricky, and an enormous waste of time without an effective strategy in mind.  [...]

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