#Call Tracking, #paid search, #pay-per-click, #PPC
Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies?
Posted Monday, October 12th, 2009
Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies? It depends on who is doing the PPC and how it is tracked. If paid search is meant to drive conversions (phone calls, online form fill outs and online chats) and business owners do not have the ability to track if clicks turn into actual leads, [...]
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