Tag Archive: paid search

Paid search, or pay-per-click (PPC), can be a tricky way to generate leads. You need well done landing pages, relevant keyword bids, and effective ads. If you’re not using this service though, you are missing out on huge amounts of new traffic. In a month, we helped bump our client Beeline Pest Control’s traffic a…

The purpose of a landing page is to generate leads from the traffic brought in by your search and paid search campaigns, and a well thought out landing page can double your monthly conversions.  How do you build one? Just follow these 6 simple steps: 1. Provide a valuable offer that will entice visitors to…

Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies? It depends on who is doing the PPC and how it is tracked. If paid search is meant to drive conversions (phone calls, online form fill outs and online chats) and business owners do not have the ability to track if clicks turn into actual leads,…