#case study, #paid search, #PPC
How to Dramatically Increase Leads with Paid Search: An Oozle Media Case Study
Posted Wednesday, August 3rd, 2011
Paid search, or pay-per-click (PPC), can be a tricky way to generate leads. You need well done landing pages, relevant keyword bids, and effective ads. If you’re not using this service though, you are missing out on huge amounts of new traffic. In a month, we helped bump our client Beeline Pest Control’s traffic a [...]
#paid search, #PPC
How to build the Perfect Landing Page in 6 easy steps
Posted Wednesday, June 15th, 2011
The purpose of a landing page is to generate leads from the traffic brought in by your search and paid search campaigns, and a well thought out landing page can double your monthly conversions. How do you build one? Just follow these 6 simple steps: 1. Provide a valuable offer that will entice visitors to [...]
#paid search, #PPC
How to “Score” (better than you did in high school) with Paid Search (PPC): An Oozle Media Case Study
Posted Wednesday, May 25th, 2011
For many of us, “scoring” a kiss or date with our high school sweetheart was difficult. Scoring a spot or goal on our favorite high school sports team? Impossible. Luckily, we’ve since outgrown our oddly shaped noses and our need to be the school “stud”. But even as mature business men and women, it can [...]
#Foosball, #paid search, #PPC
Why Paid Search is like a Fast and Furious Game of Foosball (and How to Score in Both)
Posted Thursday, March 24th, 2011
Here at Oozle Media, Foosball is strongly intertwined into our internet marketing world. In fact, we play so often some might even say we need a full on Foos intervention, but this is beside the point. We find that Foosball is a great way for both our CEOs and the “little people” to relax. Also, [...]
#Call Tracking, #paid search, #pay-per-click, #PPC
Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies?
Posted Monday, October 12th, 2009
Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies? It depends on who is doing the PPC and how it is tracked. If paid search is meant to drive conversions (phone calls, online form fill outs and online chats) and business owners do not have the ability to track if clicks turn into actual leads, [...]
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