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How to Take Groupon’s Popular Advertising Approach & Make it Work for Your Business

Is it safe to say that if you don’t know what Groupon is you have some serious social problems? Well, here’s a quick recap in case you’re out of the loop:  Groupon is a deal-of-the-day website that negotiates huge discounts—usually 50-90% off—with local businesses.  The deals are sent to thousands of email subscribers each day [...]

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