#Call Tracking
United Yellow Pages out of Business
Posted Friday, September 17th, 2010
OOZLE MEDIA TO THE RESCUE When United Yellow Pages went out of business the week of September 10th, every call tracking number attached to a yellow pages ad was instantly deactivated without warning. This left thousands of business owners unable to receive calls from current and new customers using their yellow page ad number. WHY [...]
#Call Tracking
Phone Call Tracking – Can Small to Medium Sized Businesses Afford It?
Posted Tuesday, December 29th, 2009
Local small to medium sized businesses can’t afford not to do it! In a tough economy, paying a little extra for call tracking is a must to save money and make more of it. How Does Phone Call Tracking Help Businesses Save and Make More Money? A rule of thumb for marketing is: if you [...]
#Call Tracking, #paid search, #pay-per-click, #PPC
Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies?
Posted Monday, October 12th, 2009
Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies? It depends on who is doing the PPC and how it is tracked. If paid search is meant to drive conversions (phone calls, online form fill outs and online chats) and business owners do not have the ability to track if clicks turn into actual leads, [...]