Archive for the ‘Uncategorized’ Category

Dentist Website – How to Optimize in Google and Other Search Engines

Wednesday, March 3rd, 2010

Many dentists are unaware and even mislead of what it takes to optimize their website in Google and other search engines to increase their clientele. Dentists who rank for local keywords and keyword phrases are more likely to grow their practice than dentists who rely on referrals and traditional forms of advertising.

Why a Dentist Website is Not and Can Not be Optimized

First, dentists need to come to the realization that if their website is not coded correctly, or built search engine friendly, it will most likely never rank in the major search engines, because a very important part of showing up in any of the search engine results pages (SERPs) is how the website is coded. A good way to tell is to right click on any page within the site and choose “view page source.” After this is done, you will see how the site is coded. This will look like another language that is hard to read, and that is what it is – another language! If the following are seen quite often, then the site is built in tables and will most likely never be optimized:

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</table>

This is just one of the most basic things to look for. Most sites with this coding probably do not have a link building and keyword strategy. These sites will also most likely not have enough content that is written for both the reader and the bots. There are many factors in getting a dentist website ranked in Google and other search engines and that is why dentists or dentist’s marketing managers need to contact a professional search engine optimization (SEO) company. These SEO companies know Google’s algorithms and what it takes to code and rank a dentist website.

How to Optimize a Dentist Website

Contact a professional! Just like individuals should go see a dentist for dental problems, dentists should go see or speak with an SEO, web development company for website optimization problems; however, be careful of who you choose. When shopping around for good SEO companies, do not just determine the winner based off price – you get what you pay for. Here are some other good tips in choosing a proper SEO, web development firm:

  • Make sure the SEO company tracks conversions (phone calls, form submissions, live chats, etc.), not just rankings
  • Ask for evidence of SEO success for other companies
  • Try to determine the reputation and experience of the SEO firm in consideration
  • Avoid hiring a freelance SEO “expert”
  • A variety of industry experience is a good thing
  • Look for a custom SEO proposal, because not every industry is the same
  • Ask if regular reporting is part of their program
  • Ask if the SEO is out-sourced or in-house (in-house is best)

Building a dentist website search engine friendly and optimizing it correctly for the right keywords can dramatically increase search traffic and business for the owner of it. Let the SEO companies do what they do best and let the dentists do what they do best.

http://www.oozlemedia.com/search-engine-optimization.php

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New PPC Tool being tested from Google: Lead Capture Forms with Contact Form Extensions

Wednesday, January 6th, 2010

Oozle Media is very excited about Google AdWords new PPC beta tool; Contact Form Extensions. Searchers will be able to fill out a contact form directly from an expanded PPC advertisement.  

These unique PPC ads will only show up in the first position of the Sponsored Link section. It appears that Google will send the form information in an email with a “Lead ID” and a Google provided phone number to users who filled out the form. They would then enter the Lead ID and Google would redirect the call to the customer’s phone number. A max CPC would be paid for each form submitted.

The following link shows what the ads will look like:

http://www.flickr.com/photos/rustybrick/4251173766/sizes/o/

Oozle Media is a Google Adwords Qualified Company and takes full advantage of every PPC strategy available for our clients to generate strong ROI’s. To learn more about Oozle Media’s advanced PPC strategies, please visit our website http://www.oozlemedia.com

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Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies?

Monday, October 12th, 2009

Does Pay-Per-Click (PPC) Advertising Work for Service Based Companies?

It depends on who is doing the PPC and how it is tracked.

If paid search is meant to drive conversions (phone calls, online form fill outs and online chats) and business owners do not have the ability to track if clicks turn into actual leads, then PPC should not be performed.  If service based business owners cannot measure their paid search advertising, they should not gamble their marketing dollars in hopes for a positive return-on-investment (ROI).  A general rule of thumb for advertising should be that if you cannot measure it, do not do it.

If you are a business owner or a PPC manager, then you might be asking yourself the following three questions:

  1. How can PPC be traced to conversions?
  2. Who can track PPC to conversions?
  3. How can an ROI be calculated for paid search?

How Can PPC be Traced to Conversions?
Dynamic-number-insertion (DNI) is how clicks can be traced into conversions.  Using JavaScript allows tracking phone numbers to be changed on a website so that each visitor has a unique local or toll free number displayed on the site.  If there were ten visitors on a site that is tracking paid search using DNI, then each visitor will have a different number displayed on the site.  This is done so that each click can be traced to the search engine or referral site, and more importantly, that the exact keyword or keyword phrase can be known.  Knowing which keywords or keyword phrases convert is crucial for PPC managers.  If PPC companies do not know what keywords drive leads for service based businesses, then these companies should be fired.  Business owners need to hold themselves (if they are doing PPC in-house) or PPC “expert” companies doing their paid search accountable by asking or figuring out how to trace clicks to conversions!

Who Can Track PPC to Conversions?
Smart PPC management companies with the right tools can trace clicks to conversions.  These companies also give business owners access to the analytics to know how many clicks turned into conversions, what keywords are driving the leads, and how much was spent in clicks.  This knowledge is necessary for business owners to have if they want to calculate an ROI for paid search.  Oozle Media offers its clients a way to track their PPC and every other form of advertising (phone books, mailers, etc.) down to the penny for a true ROI.

How is an ROI Calculated for Paid Search?
A true ROI can be calculated from paid search only if the phone calls generated are recorded.  Chats and online form fill outs give the customers’ name, and these names can be traced to invoices; thus, dollar amounts.  If the calls are recorded, business owners can listen in and get a name which leads to accounts receivables.  There are countless other crucial reasons to having each phone call recorded.  See call recording case studies on why business owners should be listening to every inbound and outbound call.

Pay-per-click does work for the service based industry looking for leads online; however, PPC should only be done if clicks can be tracked using the right tools.  There is a large shift of money going from traditional print advertising (phonebooks) to online advertising (typically through search engines).  In most cases, a better ROI is achieved through online efforts over traditional methods.  If you are a business owner, or PPC manager, please, please pay for DNI services so you can have a true ROI for your paid search.

Written by: Chris Linford, Director of Pay-Per-Click, Oozle Media

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Do Small Businesses Need A Website?

Thursday, October 8th, 2009

One of the biggest advantages Oozle Media has is that we track results with phone call tracking and Google Analytics.   This allows us to track results for online sources and use call tracking to measure the effectiveness of all their off-line campaigns such as phone book, billboard, newspapers, and magazine.  The majority of our clients receive the best return on investment for online campaigns than any of their off-line campaigns.

Our clients can clearly see that Google provides them the greatest results and obviously provides their greatest return on their investment.  Most of our small business clients receive the majority of their phone calls and leads from their website.  Their website represents their companies brand and provides reduced customer service cost by providing customers easy access to contact information.

Google For Nothing And Your Clicks Are Free
Just because a small business has a website, it doesn’t guarantee success.  A website is not an atm machine that you set up and hot leads pour out.  The keys to success for small businesses is to provide a website that is professional designed with user-friendly navigation and content.  Websites with blogs receive 55% more traffic and receive 97% more inbound links than sites without blogs.  The clients that are the most successful have an ongoing SEO program and use pay-per-click advertising.

Ongoing Local SEO
Google uses over 200 factors to rank a site for particular keywords.  They are constantly changing their algorithms and small businesses don’t have time to read a dozen SEO blogs to keep up with the changes.   Ongoing SEO program consist of onpage optimization, onsite optimization, and off-page optimization.  It also includes content development, videos, photos, social media, and ongoing link building.  An ongoing SEO program can provide excellent return on investment and provide a constant flow of traffic, calls, and leads.

Pay-Per-Click For Small Businesses
If you spent a dollar and made 3 or 4 dollars would you spend a dollar?  This is what PPC offers and most of our clients are receiving excellent ROI (return on investment) and is one of the leading traffic providers.  PPC campaigns can be targeted to state, county, and cities for small businesses to target the keywords your clients are using.

The obvious answer is that small businesses need a website to survive in this competitive market place.  Oozle Media can show hundreds of examples from various industries how small businesses have been able to stop wasting money on campaigns that don’t provide a return and started investing in profitable online campaigns.

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